I'm a game lead, designer, monetization specialist and speaker with 15+ years in the games industry. I write about mobile games, free-to-play design and more. Enjoy!
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Building Great LiveOps (Extended Version)
Product & Design -
Clash Mini Faces the Make It Or Break It Moment
Deconstructions -
Why Removing Loot Boxes in Brawl Stars Failed
Deconstructions -
Clash Mini - Supercell's Next Billion Dollar Game?
Deconstructions -
Keys to Improve Retention (Extended)
Product & Design -
Brawl Stars Ditched Loot Boxes - A Revolution Or A Mistake?
Deconstructions -
My Management Philosophy
Product & Design -
Marvel Snap Launch Analysis
Deconstructions -
Clash Quest Postmortem
Deconstructions -
Guide to designing Battle Passes
Product & Design -
Thetan Arena Deconstruction
Deconstructions -
Clash Mini Deconstruction
Deconstructions -
Principles of Game Economy
Product & Design -
Pokemon Unite Launch Analysis
Deconstructions -
Beatstar Launch Analysis
Deconstructions -
Everdale Launch Analysis
Deconstructions -
Diagnosing, Fixing & Preventing Issues in F2P Economies
Product & Design -
Legends of Runeterra #2: Gameplay Analysis
Deconstructions -
Legends of Runeterra #1: CCG Genre Breakdown
Deconstructions -
Autochess: Genre Analysis
Deconstructions -
Game Currencies: Types and Usage
Product & Design -
Design Masterclass (Part 3)
Product & Design -
Design Masterclass (Part 2)
Product & Design -
Design Masterclass (Part 1)
Product & Design -
F2P Content Fundamentals
Product & Design -
Pricing Items in F2P
Product & Design -
Game Economy Design Q&A
Product & Design -
How should we run offers?
Product & Design -
IAP Packs in Mobile F2P: Analysis and Design
Product & Design -
3 Tips to Manage Tech Quality on Your Game
Product & Design -
Keys to releasing Mobile F2P hits (2020)
Product & Design -
Set Rotations (Pt.2) Clash Royale Idea
Product & Design -
Set Rotations (Pt.1) Magic: The Gathering
Product & Design -
Brawl Stars Deconstruction
Deconstructions